Items related to Successful Customer Relationship Marketing: New Thinking,...
Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers - Hardcover
This is essential reading for marketing, customer care and IT directors and for students.
"synopsis" may belong to another edition of this title.
From the Publisher:
Merlin Stone was until recently IBM Professor of Relationship Marketing at Bristol Business School. He is now head of CRM for IBM. A recognized authority on CRM, he is also co-author of Up Close and Personal: Customer Relationship Marketing at Work and Customer Relationship Marketing.
About the Author:
Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.
"About this title" may belong to another edition of this title.
- PublisherKogan Page Business Books
- Publication date2001
- ISBN 10 0749435798
- ISBN 13 9780749435790
- BindingHardcover
- Number of pages448
Top Search Results from the AbeBooks Marketplace
Stock Image
Successful Customer Relation Marketing : New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers
Published by
Kogan Page, Limited
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 14189644-6
Buy Used
US$ 10.75
Convert currency
Stock Image
Successful Customer Relation Marketing : New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers
Published by
Kogan Page, Limited
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 42409308-75
Buy Used
US$ 10.75
Convert currency
Stock Image
Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
Published by
Kogan Page Business Books
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_359875533
Buy Used
US$ 7.10
Convert currency
Stock Image
Successful Customer Relation Mark: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
Published by
Kogan Page Business Books
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00749435798-V
Buy Used
US$ 4.47
Convert currency
Stock Image
Successful Customer Relation Marketing : New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers
Published by
Kogan Page, Limited
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 14189644-6
Buy Used
US$ 6.58
Convert currency
Stock Image
Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
Published by
Kogan Page
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780749435790. Seller Inventory # 8724374
Buy Used
US$ 3.38
Convert currency
Stock Image
Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
Published by
Kogan Page
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780749435790. Seller Inventory # 8724373
Buy Used
US$ 3.38
Convert currency
Stock Image
Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
Published by
Kogan Page
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780749435790. Seller Inventory # 8724509
Buy Used
US$ 3.43
Convert currency
Stock Image
Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
Published by
Kogan Page
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780749435790. Seller Inventory # 9474915
Buy Used
US$ 3.56
Convert currency
Stock Image
Successful Customer Relationship Marketing Stone, Merlin and Foss, Bryan
Published by
Kogan Page
(2001)
ISBN 10: 0749435798
ISBN 13: 9780749435790
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Book is in good condition. Ex-library/school book with typical external/internal stamps and markings. Plastic jacket. Unclipped dust jacket. Seller Inventory # G0196977
Buy Used
US$ 4.46
Convert currency