Synopsis
What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.
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About the Author
Andy Green runs his own public relations and marketing consulting firm. He teaches courses on creativity for the UK's Chartered Institute of Public Relations and many leading organizations. He is also the author of Effective Personal Communication Skills for Public Relations.
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Creativity in Public Relations (PR In Practice)
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Kogan Page Business Books, 2001
ISBN 10: 0749435887
ISBN 13: 9780749435882
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