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Key Account Management: A Complete Action Kit of Tools & Techniques for Achieving Profitable Key Supplier Status
Any organization s key accounts are its lifeblood. They must be won, cared for, nurtured and protected. But do you know who your key accounts are, what they want and how they view you? Does your whole business practice key account management or are you just selling? Key Account Management provides you with a set of practical tools that show you how to: * Identify Your Key Accounts; * Implement A Strategy For Winning And Keeping Them; * Deliver Added-Value Propositions With Appropriate Rewards; * Keep Them Out Of The Grasp Of Competitors; * Develop Relationships That Are Mutually Beneficial.Included in this fully updated second edition of ""Key Account Management"" is a free CD ROM containing tried and tested key account identification and selection software, and a framework for writing your key account plans.
"synopsis" may belong to another edition of this title.
From the Publisher:
Peter Cheverton is a director of Insight Marketing and People, an international training and consultancy firm that runs workshops and seminars around the world. He is also the author of Key Marketing Skills (Kogan Page 2000).
About the Author:
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is the author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2001
- ISBN 10 074943595X
- ISBN 13 9780749435950
- BindingDVD-ROM
- Edition number2
- Number of pages340
- Rating
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Published by
Kogan Page Ltd 01/01/2001
(2001)
ISBN 10: 074943595X
ISBN 13: 9780749435950
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749435950
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Published by
Kogan Page Ltd 01/01/2001
(2001)
ISBN 10: 074943595X
ISBN 13: 9780749435950
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Quantity: 2
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749435950
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Key Account Management, w. CD-ROM: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
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Book Description Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M0074943595X-V
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Key account management. A complete action kit of tools & techniques for achieving profitable key supplier status.
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Book Description 2nd ed. 340 Ex-library book in GOOD condition, some traces of use, with stamp and signature. Ehem. Bibliotheksexemplar mit Stempel und Signatur, ein paar Gebrauchsspuren. 074943595X Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 716963
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