Synopsis
* Includes up-to-date case studies and current research
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About the Author
Michael Dunmore has worked in general management and marketing in both North America and the UK. He is a member of the Marketing Society, the Chartered Institute of Marketing, and the Professional Services Marketing Group. He received the Marketer's Award from the Worshipful Company of Marketers in 2001.
"About this title" may belong to another edition of this title.
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Inside-Out Marketing: How to Create an Internal Marketing Strategy
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Kogan Page Business Books (edition ), 2002
ISBN 10: 0749436638
ISBN 13: 9780749436636
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Inside-out Marketing: How to Create an Internal Marketing Strategy
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Inside-out Marketing: How to Create an Internal Marketing Strategy
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ISBN 10: 0749436638
ISBN 13: 9780749436636
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