Inside-Out Marketing: How to Create an Internal Marketing Strategy - Hardcover

Dunmore, Michael

9780749436636: Inside-Out Marketing: How to Create an Internal Marketing Strategy

Hardcover

ISBN 10: 0749436638 ISBN 13: 9780749436636

Publisher: Kogan Page Business Books, 2002

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* Includes up-to-date case studies and current research

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From the Publisher:

Michael Dunmore has worked in general management and marketing roles at director level in both the UK and North America. He has worked within the publishing and design-related sectors and more recently in the marketing of HR services. He is also a member of the Marketing Society and the Institute of Management.

About the Author:

Michael Dunmore has worked in general management and marketing in both North America and the UK. He is a member of the Marketing Society, the Chartered Institute of Marketing, and the Professional Services Marketing Group. He received the Marketer's Award from the Worshipful Company of Marketers in 2001.

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