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Digital Marketing: Using the New Technologies to get Closer to Your Customers - Hardcover

Rowan, Will

 
9780749436643: Digital Marketing: Using the New Technologies to get Closer to Your Customers

Synopsis

* Redefines the role of marketing in a digital, networked marketplace

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About the Author

Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. He runs a consulting agency, TheCustomer.co.uk that provides digital marketing guidance to leading companies, banks, professional and educational bodies and major direct marketing agencies.

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