If You're So Brilliant... How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management - Softcover

Cinnamon, Robert; Helweg-Larsen, Brian

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9780749437251: If You're So Brilliant... How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management
Softcover
ISBN 10: 0749437251 ISBN 13: 9780749437251
Publisher: Kogan Page Business Books, 2002

Synopsis

Unlike other 'finance for the non-financial manager' books, this is not written by an accountant. Nor is it looking at accounting in the abstract, but relates to running a business in a real market. Given the unpredictability of the market place, there is an even greater need for non-financial managers to understand the financial and management accounting process. This succinct guide gives them a quick and effective course, but from the perspective of the pursuit of business growth. The author uses the mechanism of a business proceeding from initial set up through its first year of trading. Apart from learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

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About the Author

Robert Cinnamon runs the popular masterclass and in-company training program Demystifying Financial Management.

"About this title" may belong to another edition of this title.

Publisher
Kogan Page Business Books
Publication date
2002
Language
English
ISBN 10 
0749437251
ISBN 13 
9780749437251
Binding
Paperback
Number of pages
160
Rating
  • 3.60 out of 5 stars
    5 ratings by Goodreads