Mobile Marketing: The Message Revolution

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9780749437985: Mobile Marketing: The Message Revolution
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Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.

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From the Publisher:

Matt Haig is now recognized as a leading authority on mobile-marketing and writes extensively in the national and business press on the subject. He is a director of the communications company, Peppermint PR, and has consulted widely on e-business solutions and mobile marketing. Haig is known for his no-nonsense, pragmatic writing style and now has a number of best sellers to his credit such as E-PR: The Essential Guide to Public Relations on the Internet, The E-marketing Handbook. E-mail Essentials, E-business Essentials and B2B E-commerce Handbook (all published by Kogan Page).

About the Author:

Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).

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