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Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.
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Matt Haig is now recognized as a leading authority on mobile-marketing and writes extensively in the national and business press on the subject. He is a director of the communications company, Peppermint PR, and has consulted widely on e-business solutions and mobile marketing. Haig is known for his no-nonsense, pragmatic writing style and now has a number of best sellers to his credit such as E-PR: The Essential Guide to Public Relations on the Internet, The E-marketing Handbook. E-mail Essentials, E-business Essentials and B2B E-commerce Handbook (all published by Kogan Page).About the Author:
Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).
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Book Description Kogan Page Ltd, 2003. Paperback. Condition: Brand New. 256 pages. 9.00x6.00x0.75 inches. In Stock. Seller Inventory # zk0749437987
Book Description Kogan Page Business Books, 2002. Paperback. Condition: New. Seller Inventory # DADAX0749437987
Book Description Condition: New. New. Seller Inventory # STRM-0749437987
Book Description Kogan Page Business Books, 2002. Condition: New. book. Seller Inventory # M0749437987