Synopsis
""This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."" --Edwin Mutton, Director General, Institute of Sales Promotion
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About the Authors
The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.
Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Published by
Kogan Page Business Books, 2003
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. Seller Inventory # 8664278
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