"synopsis" may belong to another edition of this title.
Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.
"About this title" may belong to another edition of this title.
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
paperback. Condition: Fair. Seller Inventory # 0749438762-4-35447535
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002734867
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5890474-6
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15972975-6
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Seller: MusicMagpie, Stockport, United Kingdom
Condition: Very Good. 1784643781. 7/21/2026 2:23:01 PM. Seller Inventory # U9780749438760
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Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0749438762-8-1
Seller: Greener Books, London, United Kingdom
Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # mon0000789988
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Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
Paperback. Condition: Very Good. Second Edition. 309 pages. Book is in Very good condition throughout. The only exception is some light creasing the first couple pages. Seller Inventory # 213398
Quantity: 1 available
Seller: Henffordd Books, Herefordshire, United Kingdom
Soft cover. Condition: Very Good. 2nd Edition. Slight rubbing to edges otherwise in very good condition. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries. Seller Inventory # 024468
Quantity: 1 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 2nd edition. 309 pages. 9.00x6.00x0.75 inches. In Stock. Seller Inventory # zk0749438762
Quantity: 1 available