Synopsis
Negotiation - the act or process of bargaining to reach a mutually acceptable agreement or objective - remains a fundamental aspect of all levels of business. Mastering effective negotiation is an essential skill as it is about getting the best deal available. This practical manual provides tips, tools and techniques for getting it right. David Oliver explores and advises on every aspect of the negotiation process, from tactics and counter measures to handling deadlock and making concessions.
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About the Author
David Oliver is Managing Director of Insight Marketing and Associate Director of the Marketing Guild. He runs seminars around the world on negotiation, professional selling skills, and practical marketing.
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How to Negotiate Effectively (The Sunday Times Creating Success)
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