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Synopsis
Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure rates running as high as 80 per cent, anyone unable to answer this question stands every chance of becoming yet another accident statistic.
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About the Author
Michael Gentle is an international CRM consultant based in Paris, and has worked at major companies such as Apple Computer, GlaxoSmithKline, Cegetel, Worldcom International and the Bank of Tokyo.
Review
""Required reading for all operational managers."" -- Dr Alain Michael, Head of Worldwide Clinical Safety and Pharmacovigilance, Serono International, Geneva
"About this title" may belong to another edition of this title.
- PublisherKogan Page Business Books
- Publication date2002
- ISBN 10 0749438983
- ISBN 13 9780749438982
- BindingPaperback
- LanguageEnglish
- Number of pages227
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CRM Project Management: Building Realistic Expectations and Managing Risk
Published by
Kogan Page Business Books, 2002
ISBN 10: 0749438983
ISBN 13: 9780749438982
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The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
Published by
Kogan Page Business Books, 2002
ISBN 10: 0749438983
ISBN 13: 9780749438982
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