Synopsis
* Part of the new Market Research in Practice series published in association with the Market Research Society
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About the Authors
Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.
Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.
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