Items related to Questionnaire Design: How to Plan, Structure and Write...
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series) - Softcover
Book 2 of 2: Market Research in Practice
Synopsis
* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. ""Questionnaire Design"" explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys
"synopsis" may belong to another edition of this title.
About the Author
Ian Brace is UK Group Research Director for NFO WorldGroup. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum and BJM Research. Professor Brace is a Visiting Fellow in market research at Bristol Business School, and currently vice chairman of the council of the Market Research Society and deputy chair of the Professional Standards Committee.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Questionnaire Design: How to Plan, Structure and Write...
Stock Image
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Pap/Cdr. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP65459791
Buy Used
US$ 6.29
US$ 6.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Pap/Cdr. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP91589697
Buy Used
US$ 6.30
US$ 6.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pap/Cdr. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP64611708
Stock Image
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pap/Cdr. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP65459791
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Published by
Kogan Page Business Books, 2004
ISBN 10: 074944181X
ISBN 13: 9780749441814
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-029-01575
Buy Used
US$ 4.53
US$ 14.38 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749441814. Seller Inventory # 8532354
Buy Used
US$ 3.49
US$ 18.38 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749441814. Seller Inventory # 8489935
Buy Used
US$ 3.49
US$ 18.38 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-635-630
Buy Used
US$ 4.17
US$ 19.05 shipping
Ships from France to U.S.A.
Ships from France to U.S.A.
Quantity: 1 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Published by
Kogan Page Business Books, UK, 2004
ISBN 10: 074944181X
ISBN 13: 9780749441814
Used
Soft cover
Seller: The Book Exchange, Macclesfield, CHESH, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Near Fine. 074944181X. Softcover, from closed pharmaceutical company library, appears unread. 301 pages, index. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents as new, clean, tight and bright. Book. Seller Inventory # 022900
Buy Used
US$ 5.35
US$ 27.02 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Published by
Kogan Page Business Books, 2004
ISBN 10: 074944181X
ISBN 13: 9780749441814
New
Softcover
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 074944181X