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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice Series) - Softcover
Synopsis
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies.
This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
"synopsis" may belong to another edition of this title.
About the Author
Robin J. Birn is managing director of Strategy, Research and Action. He is also the editor of The Handbook of International Market Research Techniques and consultant editor of the Market Research in Practice series.
Excerpt. © Reprinted by permission. All rights reserved.
1 Key to making good decisions
2 Getting the information you really need
3 The best research techniques anyone can use
4 What to measure and how to measure it
5 You have the information - now use it
6 Making sure that the customers are happy
7 Tracking trends and changing decisions
8 Getting the most out of business relationships with research companies
9 Using research to grow your business
Appendix: The Market Research Society Code of Conduct
"About this title" may belong to another edition of this title.
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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice Series)
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Kogan Page Business Books, 2004
ISBN 10: 074944200X
ISBN 13: 9780749442002
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Condition: As New. : Este libro, 'The Effective Use of Market Research', explora las circunstancias en las que la investigación de mercado es necesaria y explica qué puede esperar la administración de la investigación. Además, analiza los tipos de decisiones comerciales que se pueden tomar como resultado. Una organización que conoce a sus clientes y monitorea bien su actividad, y que también tiene una buena comprensión de las técnicas clave de investigación que necesita, es probable que desarrolle estrategias de ventas, marketing y comunicación más competitivas. Esta última edición explica cómo desarrollar muestras representativas, la legislación de protección de datos y la ética profesional incorporada en el Código de Conducta de MRS. EAN: 9780749442002 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Effective Use of Market Research Autor: Robin Birn Editorial: Kogan Page Idioma: en Páginas: 256 Formato: tapa blanda. Seller Inventory # Happ-2023-12-20-6f621358
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