Everything You Should Know About Public Relations (Direct Answers to Over 500 Questions) - Softcover

Anthony Davis

Softcover

ISBN 10: 0749442328 ISBN 13: 9780749442323

Publisher: Kogan Page Limited, 2011

Synopsis

Public relations is now recognized as an important part of modern management and contemporary life in general.

This highly readable guide features over 500 eye-opening questions, with answers that will put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, respected PR guru Anthony Davis provides a clear understanding of public relations and its capabilities.

Packed with real-world explanations, examples and anecdotes, this down-to earth account of public relations practice answers all those intriguing questions we have all wanted to ask, such as

A lot of PR is just about wining and dining isn t it? Don t journalists fix all the news anyway? Can any competent manager handle PR? How can lobbying help if you re not an insider? Do publicity stunts have any value?

If you want to find out whether public relations could help your organization, are about to manage a first-ever PR campaign, need to re-think the value of current PR or are planning to redefine its future direction and purpose, Everything You Should Know About Public Relations will be invaluable in demystifying the issues and processes. And if you are a student of public relations, it will answer all those questions that your usual textbooks fail to deal with.

About this title

About the Author:

Anthony Davis is a writer, consultant and lecturer specializing in marketing and business communications. He has lectured extensively on PR and trained non-marketing managers and professionals in PR and marketing. He has created and operated successful PR programmes in private and not-for-profit sectors. An experienced broadcaster, Anthony contributes regularly to the business press and gives lectures, talks and workshops to numerous trade associations and business groups, at several universities and for various professional examinations....

Review:

"The competence of the author shines through...very, very clearly written, lots of interesting analysis." Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting

About this edition

• Publisher: Kogan Page Limited
• Publication date: 2011
• ISBN 10: 0749442328
• ISBN 13: 9780749442323
• Binding: Paperback
• Number of pages: 288