Ethics in Public Relations: A Practical Guide to the Dilemmas, Issues & Best Practice - Softcover

Parsons, Patricia J.

Softcover

ISBN 10: 074944276X ISBN 13: 9780749442767

Publisher: Kogan Page Business Books, 2004

Synopsis

Unique practical knowledge and tools to help the reader understand the ethical dilemmas inherent in PR

About this title

About the Author

Patricia J. Parsons is Associate Professor of Public Relations and past chair of the Department of Public Relations at Mount Saint Vincent University in Canada. She has written on strategic communications for healthcare managers {2001, Health Administration Press, Chicago) and A Manager's Guide to PR Projects: A Practical Approach (2003, Lawrence Erlbaum Associates). She also writes a monthly column for PR Canada.

Review

""This valuable guide is based on the premise that public relations practioners 'have the power to make millions of poepl think about specific things in specific ways, ' and therefore, 'have a responsibiliity to ensure that we do so without harming the public or our own repulations.' Parsons teache public relations (Mount Saint Vincent Univ., Canada), and theis book reflects her efforts to develop 'practically useful materials' to help public relations professionals recognize and respond to ethical dilemmas. The book's practicality, evident in the second half, is one of its strengths; it concentrates on strategies for recognizing ethical pitfalls and making ethical decisions with respect to relations with the news media, propaganda versus legitimate persuasion, and internal organizational pressures to exaggerate or tell less than the full truth. However, this is more than a how-to guide; the book's first half--a very readable and relevant distillation of standard theories of personal and institutional ethics and values as they apply to the public relations profession--legitimates the practical questions and strategies in the second half and does so with a skill that many business ethics textbook authors might try to emulate. This volume should be required reading for any student or practitioner of public relations. Summing Up: Essential. Lower-division undergraduaate through professional collections.""--M. S. Myers, Canegie-Mellon University in CHOICE

Edition details

• Publisher: Kogan Page Business Books
• Publication date: 2004
• ISBN 10: 074944276X
• ISBN 13: 9780749442767
• Binding: Paperback
• Language: English
• Number of pages: 224