Synopsis
Offers advice and support for people who are considering attracting outside funding to their businesses. This book describes the mechanics of obtaining venture capital. It also explores the variety of reasons for which funding can be sought and discusses the points in the business life cycle for which they are appropriate.
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About the Author
Stephen Bloomfield is Senior Lecturer in Small Business Development and Module Leader for Corporate Governance at Ashcroft International Business School in England. He has an extensive background in venture fund management, and is currently collaborating in a research project with several venture capital funds looking into the way in which funding is being conducted. His publications include The Small Company Pilot: A Company Survival Guide (Prentice Hall) and Reading Between the Lines of Company Accounts (Elliot Right Way).
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