The Mobile Revolution: The Making of Worldwide Mobile Markets - Hardcover

Steinbock, Dan

  • 3.43 out of 5 stars
    7 ratings by Goodreads
 
9780749442965: The Mobile Revolution: The Making of Worldwide Mobile Markets
Hardcover
ISBN 10: 0749442964 ISBN 13: 9780749442965
Publisher: Kogan Page Business Books, 2005

Synopsis

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

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About the Author

Dan Steinbock has consulted for international organizations (OECD, European Commission), and global ICT companies (Intel, Nokia, Telecom Italia). He is the Director of the Finnish Center of International Business Research and Education (FCIBER) at Finland's Academy of Sciences. Mr Steinbock resides in New York City, and is an Affiliate Researcher at the Columbia Institute for Tele-Information (CITI). He has taught in the executive education programs of the Stern School of Business (New York University) and Columbia Graduate School of Business. His most recent books include The Nokia Revolution (Amacom, 2001), Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace (Amacom, 2002), and Competition for the Mobile Internet (Kluwer, 2003).

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Publisher
Kogan Page Business Books
Publication date
2005
Language
English
ISBN 10 
0749442964
ISBN 13 
9780749442965
Binding
Hardcover
Number of pages
352
Rating
  • 3.43 out of 5 stars
    7 ratings by Goodreads

Other Popular Editions of the Same Title

9780749448509: The Mobile Revolution: The Making of Mobile Services Worldwide

Featured Edition

ISBN 10:  0749448504 ISBN 13:  9780749448509
Publisher: Kogan Page, 2007
Softcover