Items related to An Introduction to Market and Social Research (Market...
Established market researchers offer a complete, step-by-step guide to basic principles and techniques
Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, ""An Introduction to Market and Social Research"" is essential to students and anyone looking for guidance to managing research.
Published with the Market Research Society
Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, ""An Introduction to Market and Social Research"" is essential to students and anyone looking for guidance to managing research.
Published with the Market Research Society
"synopsis" may belong to another edition of this title.
About the Author:
Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.
Review:
"Brace...and Adams...detail the research process, from the identification of the research topic to the results and recommendations, including designing a project, finding data and using qualitative research methods, questionnaires and analysis." Reference and Research Book News
"About this title" may belong to another edition of this title.
- PublisherKogan Page Business Books
- Publication date2006
- ISBN 10 0749443774
- ISBN 13 9780749443771
- BindingPaperback
- Number of pages224
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An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
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An Introduction to Market and Social Research : Planning and Using Research Tools and Techniques
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