Items related to The Marketing Revolution: The Radical New Way to Transform...
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing) - Hardcover
Synopsis
* Based on the experience of IBM and its leading business partners in transforming themselves and their clients
"synopsis" may belong to another edition of this title.
About the Authors
Paul R. Gamble is the Professor of European Management at the University of Surrey, UK and Director of the Surrey European Management School (SEMS).
Alan Tapp is Senior Lecturer in Marketing, Bristol Business School. Etienne Leroy is a marketing intern at IBM Business Consulting Services, IBM France.
Anthony Marsella Marsella is Senior Manager, Strategic Marketing & BCS CRM Marketing Leader -- IBM Europe, Middle East, Africa.
Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Marketing Revolution: The Radical New Way to Transform...
Stock Image
Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.4. Seller Inventory # G0749443855I3N10
Quantity: 1 available
Stock Image
Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749443856. Seller Inventory # 9469179
Quantity: 1 available