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Synopsis
Endorsed by the Institute for Sales Promotion in Britain
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About the Author
John G. Fisher started his business career in direct marketing before establishing one of the leading performance improvement agencies. Now a consultant, he specializes in employees' incentives, staff communication and conference and event planning. He is a regular columnist in the marketing press, and the author of "How to Beat Your Competitors" and "How to Run a Successful Conference", both published by Kogan Page.
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How to Run Successful Incentive Schemes
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