Synopsis
The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, Internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea.
This book looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets.
This unique account is supported by in-depth interviews with some 80 leading executives and trend setters, representing the world s leading mobile vendors (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT DoCoMo, Orange, SK Telecom, Verizon Wireless, Vodafone), IT enablers (IBM, Intel, Microsoft, RealNetworks), publishers (New York Times, Wall Street Journal), media concerns (ABC, CNN, FOX, Nickelodeon, Yahoo) entertainment conglomerates (Sony, Time Warner, Universal, Walt Disney), record companies and music publishers (BMG, BMI, EMI, IFPI, Warner), ad agency networks (Carat Interactive, McCann-Ericsson, Ogilvy Interactive), as well as the world s most innovative mobile developers and many other major corporations and pioneering enterprises.
"synopsis" may belong to another edition of this title.
About the Author
Dr Dan Steinbock is affiliate Researcher at Columbia Institute for Tele-Information (Columbia Graduate School of Business). He is Director of the New York office of the Academy of Finland, and Visiting Professor at the Helsinki School of Economics in Finland.
"About this title" may belong to another edition of this title.
