Items related to Understanding Brands (Creating Success)

Understanding Brands (Creating Success) - Softcover

Cheverton, Peter

  • 3.60 out of 5 stars
    10 ratings by Goodreads
 
9780749446659: Understanding Brands (Creating Success)
Softcover
ISBN 10: 074944665X ISBN 13: 9780749446659
Publisher: Kogan Page, 2006

Synopsis

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.

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About the Author

Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is the author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).

Review

""Understanding Brands is an excellent basic primer which is especially recommended for small business owners and novice marketers."" -- Library Bookwatch ""Library Bookwatch""

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Publisher
Kogan Page
Publication date
2006
Language
English
ISBN 10 
074944665X
ISBN 13 
9780749446659
Binding
Paperback
Number of pages
139
Rating
  • 3.60 out of 5 stars
    10 ratings by Goodreads