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Synopsis
Starting with how to understand the balance sheet and profit and loss accounting, the book also covers: market dynamics, budgeting and forecasting, fixed and variable costs, break-even analysis, the difference between profit and cash, financial ratios for measuring business performance, stock market ratios, shareholder value, financial measures for improving business performance, and more.
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About the Authors
Robert Cinnamon is a director of the international training and consultancy firm, INSIGHT Marketing and People. He runs a popular master class and in-company training program Demystifying Financial Management.
Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions.
"About this title" may belong to another edition of this title.
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How to Understand Business Finance (Creating Success)
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