Synopsis
Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.
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About the Authors
Anja Foerster owns, with Peter Kreuz, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.
Peter Kreuz owns, with Anja F???rster, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.
"About this title" may belong to another edition of this title.
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Different Thinking: Creative Strategies for Developing the Innovative Business
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Different Thinking: Creative Strategies for Developing the Innovative Business
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Condition: Como nuevo. : Descubre cómo las empresas pueden impulsar su creatividad para desarrollar productos y servicios innovadores con 'Different Thinking'. Este libro presenta herramientas prácticas y estrategias que te permitirán cuestionar las estrategias de tu empresa, crear nuevos mercados y reinventar tus productos. A través de ejemplos internacionales de empresas como Apple, Virgin y Daimler-Chrysler, aprenderás cómo aplicar enfoques innovadores para obtener una ventaja competitiva. EAN: 9780749448400 Tipo: Libros Categoría: Negocios y Economía Título: Different Thinking Autor: Anja Förster| Peter Kreuz Editorial: Kogan Page Idioma: en Páginas: 198 Formato: tapa dura. Seller Inventory # Happ-2024-05-15-1182386c
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Different Thinking: Creative Strategies for Developing the Innovative Business
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749448400
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