Different Thinking: Creative Strategies for Developing the Innovative Business

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9780749448400: Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

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About the Author:

Anja Foerster owns, with Peter Kreuz, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.

 

Review:

""Inspiration and ideas for innovative action to implement successful business ideas."" -- Katarina Loksa, Marketing Manager, Procter & Gamble Europe ""Katarina Loksa, Marketing Manager, Procter & Gamble Europe""

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Foerster, Anja, Kreuz, Peter
Published by Kogan Page (2007)
ISBN 10: 0749448407 ISBN 13: 9780749448400
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Foerster, Anja; Kreuz, Peter
Published by Kogan Page
ISBN 10: 0749448407 ISBN 13: 9780749448400
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