Monopoly Rules - Softcover

Milind M. Lele

Softcover

ISBN 10: 0749449020 ISBN 13: 9780749449025

Publisher: SAB, 2007

Synopsis

People making, marketing, and selling products and services really want to be alone in the marketplace, to have a space that they own for long enough to make some real money. In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead

About this title

About the Author

Milind M Lele is the managing director of SLC Consultants, Inc. a strategy consulting firm based in Chicago, Illinois. He was Adjunct Professor of Strategy and Marketing at the University of Chicago s Graduate School of Business for more than eighteen years and presently teaches in its executive education programmes all over the world.

Edition details

• Publisher: SAB
• Publication date: 2007
• ISBN 10: 0749449020
• ISBN 13: 9780749449025
• Binding: Paperback
• Language: English