Retailization - Softcover

Keith Lincoln; Lars Thomassen; Anthony Aconis

Softcover

ISBN 10: 0749449039 ISBN 13: 9780749449032

Publisher: Kogan Page, 2012

Synopsis

In this authoritative and comprehensive book on retail branding, international business experts Lars Thomassen, Keith Lincoln and Anthony Aconis reveal how the most successful brands survive in a world of increasingly powerful retailers and ever more knowledgeable shoppers.
Based on arguably the most extensive global analysis of the world of retail ever undertaken, and including a groundbreaking survey by AC Nielsen, Retailization presents an innovative and pragmatic seven-step pro-gramme to guarantee your survival by realizing the full retail potential of your brand

About this title

About the Author

Lars Thomassen started his career in advertising 30 years ago and he has been involved in communications ever since. In 1979 he co-founded Henriksen & Sieling (later BBDO Denmark). In 1998 Lars was appointed as the Vice President BBDO Europe and he became the Director of the Nordic, Central and Eastern regions of BBDO Keith Lincoln has been working in communications for nearly 30 years. He is well known as the author of numerous ground breaking global trend studies. Keith is a former strategy manager for General Foods Europe, board director of WCRS advertising in the United Kingdom, Senior Vice President of BBDO New York, and Executive Vice President of Young and Rubicam Europe

Edition details

• Publisher: Kogan Page
• Publication date: 2012
• Language: English
• ISBN 10: 0749449039
• ISBN 13: 9780749449032
• Binding: Paperback
• Number of pages: 239