Items related to The PR Buzz Factor

The PR Buzz Factor - Softcover

Russell Lawson

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9780749449063: The PR Buzz Factor

Synopsis

Good public relations can mean the difference between success and failure e Bay s founders spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as potential customers.
The PR Buzz Factor takes you through every stage of devising a PR campaign. Jargon-free and uncomplicated, it will help you with e-PR, website design, handling the media, writing newsletters and much more.

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About the Author

Russell Lawson is Head of Public Affairs for the Federation of small businesses in Walves. Also a journalist, he is regular conference speaker and media commentator on small business issues.

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