The International Dictionary of Marketing - Softcover

Daniel Yadin

9780749449247: The International Dictionary of Marketing

Softcover

ISBN 10: 0749449241 ISBN 13: 9780749449247

Publisher: Kogan Page, 2012

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Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas.
The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical guide for experienced professionals as well as for trainees and students.

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About the Author:

Daniel Yadin, who lectures widely, is an experienced copywriter and practitioner in marketing communications. A Chartered Marketer, he is a member of the Chartered Institute of Marketing, and a former course director at their training division. He is also a founding member of the Association of Independent Business Trainers.

Review:

Dictionary with in-depth coverage of marketing and related topics in unambiguous language, containing accurate definitions of the techniques, practices and technology, terminology and jargon used in every marketing field.

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