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Properly managed, no brand need decay and die -- immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality. Full of examples drawn from household brands, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival -- especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers.
"synopsis" may belong to another edition of this title.
Hamish Pringle is Director General of the Institute of Practitioners of Advertising, a UK trade body that represents and supports marketing communications agencies.Review:
""[W]ill provide both general strategy guidance and... inspiration."" - Roger Dooley, Neuromarketing blog
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Book Description Kogan Page, 2008. Hardcover. Condition: Used; Good. **Simply Brit** Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our book depository; items of good condition to over ten million satisfied customers worldwide. We are committed to providing you with reliable and efficient service at all times. Seller Inventory # 1088103
Book Description Kogan Page, 2009. Condition: Very Good. Great condition for a used book! Minimal wear. Seller Inventory # GRP33659060
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Book Description Kogan Page, 2008. Condition: Very Good. Seller Inventory # U9780749449285