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New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility - Hardcover
Synopsis
A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation.
Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age. He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it.
Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises. It also describes what strategies can build a company’s good reputation at other times. International case studies and hundreds of examples drawn from the author’s extensive experience in the field make this book an effective guide for managing a company’s reputation for success.
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About the Author
Andrew Griffin is CEO of Regester Larkin, a specialist reputation management firm providing high-level strategic advice and training on sensitive issues. He has worked extensively with global companies such as Shell, Sony, BT and Nestlé.
Review
"This book is written by a real expert who understands the public issues facing business very well. He writes in a lucid style and uses plenty of relevant examples. This text should be read by all those who manage or own companies - and indeed those who advise them." Luke Johnson, Founder, Risk Capital Partners and Chairman of Channel 4 Television "Essential reading for all serious corporate communications practitioners." Rob Colmer, External Affairs Manager, Shell Chemicals "Delving into a complex and uncertain area of communication, this insightful and thought-provoking book challenges many of the traditional beliefs about reputation management which are unsuited to the realities of the world of mass and almost-instant communication. A must-read for old hands and newcomers alike, it contains valuable lessons and guidance for all." Ivor M Godfrey-Davies, Head of Group Corporate Relations, HSBC Holdings Plc "In this challenging and thoughtful volume, Griffin advocates a 'call to change' which is definitely a better guide to most corporate travellers than the average SatNav!" Mike Love, Communications Director, BT Plc
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2008
- ISBN 10 074945007X
- ISBN 13 9780749450076
- BindingHardcover
- LanguageEnglish
- Number of pages240
- Rating
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility
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Hardcover. Condition: Very Good. New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749450076
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749450076
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749450076. Seller Inventory # 7058823
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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With owner's name inside cover. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749450076. Seller Inventory # 7087366
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New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility: Gaining Control of Issues, Crises and Corporate Social Responsibility
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Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4033570
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