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New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility - Hardcover

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9780749450076: New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility

Synopsis

A damaged reputation can severely hurt the bottom line.  Most corporations value their reputations accordingly.  New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation.

 

Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age.  He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it.

 

Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises.  It also describes what strategies can build a company’s good reputation at other times.  International case studies and hundreds of examples drawn from the author’s extensive experience in the field make this book an effective guide for managing a company’s reputation for success.

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About the Author

Andrew Griffin is CEO of Regester Larkin, a specialist reputation management firm providing high-level strategic advice and training on sensitive issues.  He has worked extensively with global companies such as Shell, Sony, BT and Nestlé.

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9780749456337: New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

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ISBN 10:  0749456337 ISBN 13:  9780749456337
Publisher: Kogan Page, 2009
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Griffin, Andrew
Published by Kogan Page, 2008
ISBN 10: 074945007X ISBN 13: 9780749450076
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749450076. Seller Inventory # 9647817

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ISBN 10: 074945007X ISBN 13: 9780749450076
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Griffin, Andrew
Published by Kogan Page, 2008
ISBN 10: 074945007X ISBN 13: 9780749450076
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With owner's name inside cover. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749450076. Seller Inventory # 7087366

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Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4033570

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