How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition - Softcover
Synopsis
How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost ""guerrilla"" marketing.
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About the Author
Alison Baverstock is a former publisher, author of 13 titles, publishing industry consultant, teacher of creative writing courses and advisor to new writers.
"About this title" may belong to another edition of this title.
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