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The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan - Softcover
Synopsis
Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding.
Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning. Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.
"synopsis" may belong to another edition of this title.
About the Author
Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management in the UK, where he taught entrepreneurship on the MBA program. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, also published by Kogan Page.
Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.
Robert Brown directed the Graduate Enterprise Program at Cranfield where he led a course on entrepreneurship."About this title" may belong to another edition of this title.
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