The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

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9780749454562: The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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The Retail Value Chain analyzes the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programs, shopper information sharing and more.

In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

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About the Author:

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland, and a visiting lecturer at the Helsinki School of Economics and Helsinki University.

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Book Description Kogan Page Ltd, United Kingdom, 2009. Hardback. Condition: New. Language: English. Brand new Book. The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing. Seller Inventory # LHB9780749454562

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