The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. This fully updated second edition of Bridging the Culture Gap, written by two of Cannings most experienced trainers, is a distillation of many years work and is based on the real-life business situations of their international clients.
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Penny Carté has been with Canning for 31 years. She has travelled extensively throughout Europe and Asia and written and edited a wide range of training materials on cross-cultural management skills and English for business. Chris Fox joined Canning in 1999. He travels regularly throughout Europe and beyond, liaising with client companies and delivering courses. He has published papers and articles on political and cultural theory.
""One of the 30 best business books of 2005."" -- ""Soundview Executive Book Summaries""
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