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How to Write a Business Plan: Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan (Sunday Times Creating Success) - Softcover
Synopsis
Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans."synopsis" may belong to another edition of this title.
From the Author
This book is aimed equally at the novice or those who have written business plans before. The novice does not know and needs some help while the experinced executive may have forgotten some of the basic lessons - we all get complacent over time. The business plan is one of the most important pieces of writing you may ever do, whether you are using it to raise investment, to guide your management, to help you do a deal with a business partner or to sell your business. Most plans are not very good but you can do yours better. My approach is to advise on the issues that really matter in order to write a better, more effective, more successful plan. Some buyers of the book have approached it as a step-by-step guide but that is not really its intention - it will not lead you by the hand but will give you ideas and approaches to take. If you read my book and think about what I am saying then I believe you will achieve improved outcomes.
About the Author
Brian Finch is an independent consultant and author but has worked in private equity, as Director of Business Development in large companies and has co-founded a retail business - raising investment from private investors. He has wide experience of preparing and delivering effective business plans, as well as advising others on their business plans.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2010
- ISBN 10 0749455829
- ISBN 13 9780749455828
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages160
- Rating
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