Public Relations Strategy (PR in Practice)

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9780749456405: Public Relations Strategy (PR in Practice)
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This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function. 

 

The new edition includes more material on corporate reputation, research methods, public affairs, and information management.

 

Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

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About the Author:

Dr Sandra Oliver, PhD, FCIPR (Hon), FRSA, is currently Emeritus Professor at Thames Valley University, London, UK (TVU), where she is involved in a professional doctorate scheme, supervises PR doctoral candidates and mentors CIPR/IPRA members. She is author of the two previous editions of Public Relations Strategy, and Corporate Communication: Principles, Techniques and Strategies (all Kogan Page), and she also edited the Handbook of Corporate Communication and Public Relations (Routledge).

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Oliver, Sandra
Published by Kogan Page 12/1/2009 (2009)
ISBN 10: 074945640X ISBN 13: 9780749456405
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Oliver, Sandra
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Book Description Kogan Page Ltd. Condition: New. 2010. 3rd Edition. Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780749456405

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Oliver, Sandra
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Book Description Kogan Page Ltd, 2010. Condition: New. 2010. 3rd Edition. Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392. . . . . . . Seller Inventory # V9780749456405

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Book Description Kogan Page Ltd, 2009. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # F6-9780749456405

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Book Description Kogan Page, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 074945640X

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Book Description Kogan Page Ltd, United Kingdom, 2009. Paperback. Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner s library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines. Seller Inventory # APC9780749456405

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Book Description Kogan Page Ltd, United Kingdom, 2009. Paperback. Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner s library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines. Seller Inventory # APC9780749456405

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Book Description Kogan Page. Paperback. Condition: New. 192 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780749456405

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