Creativity in Public Relations (PR In Practice) - Softcover

Book 10 of 18: PR In Practice

Green, Andy

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9780749456504: Creativity in Public Relations (PR In Practice)
Softcover
ISBN 10: 0749456507 ISBN 13: 9780749456504
Publisher: Kogan Page, 2009

Synopsis

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

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About the Author

Andy Green is a Fellow of the CIPR. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is the author of Effective Personal Communication Skills for Public Relations (also published by Kogan Page).

"About this title" may belong to another edition of this title.

Publisher
Kogan Page
Publication date
2009
Language
English
ISBN 10 
0749456507
ISBN 13 
9780749456504
Binding
Paperback
Edition number
4
Number of pages
272
Rating
  • 3.38 out of 5 stars
    24 ratings by Goodreads