Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers

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9780749460778: Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
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Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - Strategic Thinking consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.

With online material to support each step and strengthen your ability to predict future changes, a section covering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and business students.

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Book Description:

How to position products and prices in the market to create a competitive advantage.

About the Author:

Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service. 
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.

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Simon Wootton, Terry Horne
Published by Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749460776 ISBN 13: 9780749460778
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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Condition: New. 3rd Revised edition. Language: English . Brand New Book. Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in it s third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students. Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability. Seller Inventory # AA99780749460778

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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Condition: New. 3rd Revised edition. Language: English . Brand New Book. Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in it s third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students. Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability. Seller Inventory # AA99780749460778

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Book Description Kogan Page Ltd, 2010. Condition: New. 2010. Third Edition. Paperback. Takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, this title helps to learn how to formulate strategies and write clear and concise strategic plans. Num Pages: 160 pages, 1, black & white illustrations. BIC Classification: KJC; KJMB. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 13. Weight in Grams: 256. . . . . . . Seller Inventory # V9780749460778

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Book Description Kogan Page Ltd. Condition: New. 2010. Third Edition. Paperback. Takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, this title helps to learn how to formulate strategies and write clear and concise strategic plans. Num Pages: 160 pages, 1, black & white illustrations. BIC Classification: KJC; KJMB. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 13. Weight in Grams: 256. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780749460778

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