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Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - Strategic Thinking consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.
With online material to support each step and strengthen your ability to predict future changes, a section covering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and business students.
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How to position products and prices in the market to create a competitive advantage.About the Author:
Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.
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Book Description Kogan Page, 2010. Paperback. Condition: BRAND NEW. Seller Inventory # 0749460776_abe_bn
Book Description Kogan Page 8/20/2010, 2010. Paperback or Softback. Condition: New. Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers. Book. Seller Inventory # BBS-9780749460778
Book Description Kogan Page, 2020. Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 0749460776
Book Description Kogan Page 2010-07-03, London, 2010. paperback. Condition: New. Seller Inventory # 9780749460778
Book Description Kogan Page, 2010. Paperback. Condition: New. Third Edition. Seller Inventory # DADAX0749460776
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