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About the Author
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is author of Key Account Management, Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
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Building the Value Machine
Seller: Majestic Books, Hounslow, United Kingdom
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Building the Value Machine
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Building the Value Machine
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