Marketing Communications: Integrating Offline and Online with Social Media - Softcover

Smith, PR; Zook, Ze

Softcover

ISBN 10: 0749461934 ISBN 13: 9780749461935

Publisher: Kogan Page, 2011

Synopsis

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.

About this title

Book Description:

The fifth edition of  Marketing Communications has been significantly updated to include the many new forms of communication now available for marketing professionals.  It presents the varied forms of communication offered by social media and the opportunities they offer.  With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

About the Author:

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign.

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, working with sponsors such as Sainsbury's and The Prince's Trust. He helps creative businesses to fulfil both their missions and their business goals, and he has written on media and digital marketing for Cambridge Marketing College.

About this edition

• Publisher: Kogan Page
• Publication date: 2011
• ISBN 10: 0749461934
• ISBN 13: 9780749461935
• Binding: Paperback
• Edition number: 5
• Number of pages: 504