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Synopsis
Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry's activities, optimizing routes to market has never been so important.
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners...
From the Author
This book represents the best part of thirty years personal and shared experience working with distribution businesses of all types in a variety or roles, starting initially as a accountant with Arthur Andersen, though to the last twenty two years as management consultant with VIA International, a firm that specialises in routes to market strategy and implementation. In that time I have had the opportunity to work with...
About the Author
Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over thirty years' experience in distribution throughout the world, specializing in channel strategy and implementation. For the past ten years he hsa been immersed in the field of franchising systems, haveing led the development and implementation of the global strategic plan for a system with almost 35,000 stores. His clients have included Barclays Bank, BP,...
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- PublisherKogan Page
- Publication date2011
- ISBN 10 0749462698
- ISBN 13 9780749462697
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages432
- Rating
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