Synopsis
The 30 Day MBA covers the essential elements and core disciplines in a top MBA program.
The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. This second edition includes a thorough explanation and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions. It also adds new case studies as well as analysis of the emergence of brands in developing countries.
The 30 Day MBA also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests to help readers keep track of their learning achievements.
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About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).
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