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The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge - Hardcover
Synopsis
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.
This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.
Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.
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Book Description
Experienced practitioners on the process of innovation and turning Intellectual Property (IP) into profitable products and services
About the Author
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook and The Handbook of European Intellectual Property Management (both published by Kogan Page).
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2013
- ISBN 10 0749465336
- ISBN 13 9780749465339
- BindingHardcover
- Edition number3
- Number of pages360
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The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge
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Kogan Page Ltd, United Kingdom, London, 2013
ISBN 10: 0749465336
ISBN 13: 9780749465339
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Paperback. Condition: Very Good. In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006108359
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