How to Write a Business Plan (Creating Success)

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9780749467104: How to Write a Business Plan (Creating Success)

Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information.  It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans. 

New in this edition are summaries at the end of each chapter, updated advice on producing cash and forecasts and a more detailed questionnaire to help with forecasting.

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Book Description:

Improve your business plan with added professionalism

About the Author:


Brian Finch
is an independent consultant with considerable experience preparing and delivering effective business plans, as well as advising others on their business plans.

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Book Description Kogan Page/Viva Books Private Limited, 2013. Softcover. Book Condition: New. 4th edition. Description: Whether you are starting or selling your own company, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition, gives you the expert guidance you need to make an impact with your written plan, including step by step advice on: ? researching the competitors ? how to present your management skills and experience ? the structure of the plan ? the proposal ? preparing financial information ? risk, legal issues and confidentiality ? how to communicate your strategic vision Along with a glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan contains all the help you?ll need to get it right first time. Contents: Introduction Chapter 1: The structure of the plan ? Using appendices Chapter 2: Summary Chapter 3: The business background ? The business ? What is the product or service? ? The markets ? Supply ? How did you get here? Chapter 4: The market ? Overview ? Market structure ? Competitors ? Customers ? Distribution ? Trends ? Competitive advantage ? Market segmentation ? Differentiation ? Pricing ? Barriers to entry ? Big changes and new technologies ? Examples of market change ? Mixed strategies Chapter 5: Operations ? Differencies ? Processes ? Control ? Experience ? Supply ? Systems ? Location and environment ? Regulatory control Chapter 6: Management ? The essential difference ? What skills are required? ? Organization structure ? Demonstrating control ? Management Chapter 7: The proposal ? Explain ? The proposition ? Why will you succeed? ? Ask for what you want! ? What have you invested? ? Closing the deal ? The exit Chapter 8: The forecast ? The sales forecast ? Costs ? The five-year forecast ? Reviewing the plan ? Sensitivity ? Key assumptions ? Explain important points Chapter 9: Financial information ? Profit and loss account ? Cash forecast ? Sensitivity ? Break-even ? Funding ? Reconciling and checking ? Timing ? Balance sheet ? Trends ? Some important terms Chapter 10: Risks Chapter 11: Legal issues and confidentiality ? Confidentiality Chapter 12: Selling your business ? Explain why you are selling ? Emphasize the great opportunities for the business ? Don?t waste time illustrating that sudden upturn in business expected imminently ? Do you include a forecast? ? Who is the buyer? ? Holding back information ? Due diligence Chapter 13: Improve performance with a business plan ? Planning is not budgeting ? Strategic vision and action ? Creating strategy ? Planning for people ? Practicalities Chapter 14: Using business plans for bidding Appendices ? The confidentiality letter ? Reconciling profit and cash flow ? The cash forecast Glossary Printed Pages: 192. Bookseller Inventory # 87286

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Book Description Kogan Page Ltd, United Kingdom, 2013. Paperback. Book Condition: New. 4th Revised edition. Language: English . Brand New Book. Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision. Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you ll need to get it right first time. Bookseller Inventory # AAC9780749467104

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Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 4th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 184 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 492001

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