How to Write Reports and Proposals (Creating Success)

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9780749467142: How to Write Reports and Proposals (Creating Success)

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.
Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.

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Book Description:

Build writing skills to develop persuasive business arguments

About the Author:

Patrick Forsyth runs Touchstone Training & Consultancy based in the U.K. and specializes in marketing, sales and communications skills. He is the author of more than fifty successful business books (with translations into 23 languages). These include: Successful Time Management and Managing Change (also in this Kogan Page series). He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.

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Book Description Kogan Page/Viva Books Private Limited, 2013. Softcover. Book Condition: New. 3rd edition. Description: Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals, 3rd edition, provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: ? improve your writing skills ? think constructively before writing ? create a good report ? produce persuasive proposals ? use clear and distinctive language ? present numbers, graphs and charts effectively Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading that will help you produce a convincing case with style. Contents: Introduction: pitfalls and opportunities Chapter 1: What makes good business writing? ? The hazards of communication ? Pitfalls: serious, and very serious ? Why have a report? ? Readers? expectations ? The readers? perspective ? Powerful habits ? Earning a reading ? Inappropriate standard documents ? Clear intention ? Achieving absolute clarity ? The rewards of excellence ? A significant opportunity ? Key points Chapter 2: Creating a good report ? Defining the report ? Setting clear objectives ? A sound structure ? First, the beginning ? The middle ? Putting over the content ? The end ? After the end ? Key points Chapter 3: Preparing to write ? Why this report? ? Research prior to preparation ? A systematic approach ? Shaking off old habits ? Key points Chapter 4: The power of language ? Cultivating an appropriate writing style ? Readers? expectations ? Readers? dislikes ? The writer?s approach ? Use of language ? Making language work for you ? Mistakes to avoid ? Following the rules ? Style ? Technological dilution ? Key points Chapter 5: Making numbers clear ? The nature of numbers and number ?blindness? ? Action to avoid number blindness ? Methods of presenting numbers clearly ? The contribution of language ? Key points Chapter 6: Making proposals persuasive ? A cumulative process ? A key stage ? Persuasive technique ? The don?ts ? The dos ? Quotations versus proposals ? Choice of format ? Timing ? Proposal content ? Checklist ? Covering letters ? The presentation of proposals ? Earn attention ? Key points Chapter 7: The contribution of layout and presentation ? How the pages look ? Graphic emphasis ? The exhibits ? Other options for inclusion ? Overall packaging ? Key points Afterword Printed Pages: 152. Bookseller Inventory # 87306

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Book Description Kogan Page/Viva Books Private Limited, 2013. Softcover. Book Condition: New. 3rd edition. Description: Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals, 3rd edition, provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: • improve your writing skills • think constructively before writing • create a good report • produce persuasive proposals • use clear and distinctive language • present numbers, graphs and charts effectively Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading that will help you produce a convincing case with style. Contents: Introduction: pitfalls and opportunities Chapter 1: What makes good business writing? • The hazards of communication • Pitfalls: serious, and very serious • Why have a report? • Readers’ expectations • The readers’ perspective • Powerful habits • Earning a reading • Inappropriate standard documents • Clear intention • Achieving absolute clarity • The rewards of excellence • A significant opportunity • Key points Chapter 2: Creating a good report • Defining the report • Setting clear objectives • A sound structure • First, the beginning • The middle • Putting over the content • The end • After the end • Key points Chapter 3: Preparing to write • Why this report? • Research prior to preparation • A systematic approach • Shaking off old habits • Key points Chapter 4: The power of language • Cultivating an appropriate writing style • Readers’ expectations • Readers’ dislikes • The writer’s approach • Use of language • Making language work for you • Mistakes to avoid • Following the rules • Style • Technological dilution • Key points Chapter 5: Making numbers clear • The nature of numbers and number ‘blindness’ • Action to avoid number blindness • Methods of presenting numbers clearly • The contribution of language • Key points Chapter 6: Making proposals persuasive • A cumulative process • A key stage • Persuasive technique • The don’ts • The dos • Quotations versus proposals • Choice of format • Timing • Proposal content • Checklist • Covering letters • The presentation of proposals • Earn attention • Key points Chapter 7: The contribution of layout and presentation • How the pages look • Graphic emphasis • The exhibits • Other options for inclusion • Overall packaging • Key points Afterword Printed Pages: 152. Bookseller Inventory # 87306

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