Items related to Questionnaire Design: How to Plan, Structure and Write...
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) - Softcover
Synopsis
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in marketing research and looks at different types of questionnaire, examining when and how they should be employed.
The book shows students and practitioners how to plan, structure and compose the right questionnaire for the research being done. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, the third edition also includes the latest information on online questionnaires and interviews, their problems and potential.
"synopsis" may belong to another edition of this title.
Book Description
Introductory textbook on developing questionnaires for different kinds of research
About the Author
Ian Brace is Director of Research Methods at TNS UK. He is a Visiting Professor in market research at Bristol Business School, a Fellow of the British Market Research Society (MRS) and a member of the MRS Market Research Standards Board. He is also co-author of An Introduction to Market and Social Research, published by Kogan Page.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2013
- ISBN 10 0749467797
- ISBN 13 9780749467791
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages296
- Rating
Search results for Questionnaire Design: How to Plan, Structure and Write...
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Third. Used - Very Good. Seller Inventory # 10-G-1-0212
Quantity: 1 available
Stock Image
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17034296-20
Quantity: 1 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.1. Seller Inventory # G0749467797I3N00
Quantity: 1 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. shelfwear, bumped corners. Paperback. Seller Inventory # KP1-03109
Quantity: 1 available
Stock Image
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-076-04323
Quantity: 2 available
Stock Image
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 42585218-75
Quantity: 2 available