Business and Financial Models (Strategic Success) - Softcover

Marsh, Clive

Softcover

ISBN 10: 0749468106 ISBN 13: 9780749468101

Publisher: Kogan Page, 2013

Synopsis

A vital tool for business strategy, a good business model enables a company to experiment with different ideas and scenarios in a safe, low risk environment, to make the best possible business decisions. Financial modeling involves building a financial evaluation from a more abstract business model, enabling hypotheses and scenarios to be translated into numbers.

Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book goes through the process of building the model from the initial phase of formulating questions through modeling cash flow, budgets, investment appraisal and "dashboard" tools for monitoring performance. With case studies and online templates, Business and Financial Models includes coverage of new visual thinking techniques, and how these can be incorporated into conventional business modeling.

About this title

Book Description:

Explains the basics of planning, building and using business and financial models

About the Author:

Clive Marsh has been Head of Finance & MIS, Director of Commercial Services, Director of Business Development and Divisional Manager of Corporate Services for Shell, Mobil, IBM UK, Capgemini and Ernst & Young, among others. He is also the author of Financial Management for Non Financial Managers (also published by Kogan Page).

About this edition

• Publisher: Kogan Page
• Publication date: 2013
• ISBN 10: 0749468106
• ISBN 13: 9780749468101
• Binding: Paperback
• Edition number: 1
• Number of pages: 296